Route Bleue Logo Guidelines
Guidance
Do not Use the Route Bleue font in other weights/typefaces
Don't stretch or manipulate the logo
Don't pair logo with icons that may be confused as logos
Use the primary colour as the core expression to maintain clarity and consistency. Additional colours may be used only in accordance with the approved palette on the following page.
Do
- Use Route Bleue as a noun "Route Bleue is timeless."
- Use Bleue as a shorthand (when context is clear) "Bleue feels effortless."
Do Not
- Do not pluralise (e.g. Route Bleues)
- Do not use possessive forms (e.g. Route Bleue's)
- Do not abbreviate or alter the name (e.g. RB, RouteBlu, Blew)
Principle
The name remains singular, complete, and unchanged — a constant expression of the brand.
Background Pattern - Usage
Do
- Use Brand Blue with White for primary applications
- Use Brand Blue with Silver for premium surfaces
- Apply reversed versions (light on dark / dark on light) where required
- Maintain consistent spacing — both vertical and horizontal
- Keep the pattern subtle and balanced
- Use on packaging, backgrounds, and large surfaces
Do Not
- Do not use unapproved colours
- Do not distort or resize elements inconsistently
- Do not overcrowd or tighten spacing
- Do not rotate or misalign the pattern grid
- Do not cut through logos or symbols awkwardly
- Do not place text over busy areas of the pattern
Principle
The pattern should feel refined, seamless, and effortless — enhancing the brand, never overpowering it.